Key benefits of Salesforce Marketing Cloud Account Engagement (formerly Pardot)
Advanced lead management and scoring
Advanced lead management and scoring
Automatically, score and qualify leads based on their interactions with your content and campaigns. This allows marketing and sales teams to better identify the most valuable leads, focusing on prospects with the highest potential to become customers. This automated lead scoring ensures that sales teams can work more efficiently and respond faster to opportunities.
Marketing Automation and efficiency
Marketing Automation and efficiency
The tool enables you to automate marketing processes such as email campaigns, lead nurturing, and follow-up tasks. Using triggers and advanced workflows, you can deliver targeted communication at the right time, based on customer behavior and needs. This enhances efficiency, saves time, and ensures that leads consistently move through the sales funnel without manual intervention.
Seamless integration with Salesforce CRM
Seamless integration with Salesforce CRM
Salesforce Marketing Cloud Account Engagement is fully integrated with Salesforce CRM, ensuring strong collaboration between marketing and sales teams. Marketing can share detailed insights about lead behavior and performance, while sales teams have access to the most up-to-date customer information. This integration facilitates the process of lead transfer and increases the chances of conversions through better communication and lead follow-up.
In-depth reporting and insights
In-depth reporting and insights
The platform offers powerful reporting and analysis capabilities that allow you to track the performance of campaigns and lead interactions. You can collect detailed data on email openings, click behavior, conversions, and other key metrics. With these insights, you can continuously optimize your marketing strategies, measure your ROI, and make targeted adjustments to enhance the effectiveness of your campaigns and maximize the return on your marketing efforts.
Advanced lead management and scoring
Automatically, score and qualify leads based on their interactions with your content and campaigns. This allows marketing and sales teams to better identify the most valuable leads, focusing on prospects with the highest potential to become customers. This automated lead scoring ensures that sales teams can work more efficiently and respond faster to opportunities.
Marketing Automation and efficiency
The tool enables you to automate marketing processes such as email campaigns, lead nurturing, and follow-up tasks. Using triggers and advanced workflows, you can deliver targeted communication at the right time, based on customer behavior and needs. This enhances efficiency, saves time, and ensures that leads consistently move through the sales funnel without manual intervention.
Seamless integration with Salesforce CRM
Salesforce Marketing Cloud Account Engagement is fully integrated with Salesforce CRM, ensuring strong collaboration between marketing and sales teams. Marketing can share detailed insights about lead behavior and performance, while sales teams have access to the most up-to-date customer information. This integration facilitates the process of lead transfer and increases the chances of conversions through better communication and lead follow-up.
In-depth reporting and insights
The platform offers powerful reporting and analysis capabilities that allow you to track the performance of campaigns and lead interactions. You can collect detailed data on email openings, click behavior, conversions, and other key metrics. With these insights, you can continuously optimize your marketing strategies, measure your ROI, and make targeted adjustments to enhance the effectiveness of your campaigns and maximize the return on your marketing efforts.
